We’ve all been there: skint on your last £10 but your beloved £30 foundation runs out. Brilliant. Of course, you’re going to buy another one anyway, but where to go? Below I battle the 4 best beauty websites and try to discern the best one.
Cult Beauty: One of the first UK sites to stock American brands like Anastasia Beverly Hills, Cult Beauty has always been a good website to turn to for the best beauty purchases. It stocks hard to get brands like Lime Crime, Huda, By Terry, Laura Geller, ICONIC London and The Ordinary and has frequent restocks with Anastasia Beverly Hills palettes especially. In terms of shipping, Cult tends to have a ‘brand of the month’ where all month it’s free shipping on that brand, but it’s always free shipping on orders over £40. So, all in all, a good website to go to for beauty bits!
Asos: Though initially starting out as a fashion website, ASOS upped their beauty game fast, making an entire dedicated section called ‘face and body’ for both men and women. Offering brands like NARS, It’s Skin, The Ordinary and Spectrum, ASOS provides a place where you can get amazing offers and student discount (10% always, sometimes 20%) on expensive brands. The delivery service is usually great, with a spend of £20 guaranteeing free delivery or just £9.95 per year for unlimited next day delivery. Another good thing about ASOS is that anything you buy gets you points on your account which sometimes totals up to a £5 or £10 voucher! So with 10% discount and a voucher, nothing can really go wrong, right?
Feel Unique: If you’re a skincare or haircare enthusiast, I think Feel Unique is the place to go. Though like Cult Beauty it offers some great make-up brands, the skincare and haircare brands are amass on there, including Emma Hardie, La Roche-Posay, Bioderma, Sachajuan, Kératase and Hairburst. What’s more, if you sign up for emails you get 15% off your first order – always handy to keep when you’re skint! Like ASOS, Feel Unique have a premium delivery service where for £8.95 a year you get next day delivery on any order. It’s also just £15 for free normal delivery. Plus, it offers 15% off for students on UNiDays and if you spend over £30, you get 2 complimentary free samples! I’d say this is the best website for little deals every now and then.
Beauty Bay: Definitely my favourite out the bunch, Beauty Bay is amazing for make-up, skincare, haircare…everything! Not only does it offer a wide range of brands that branches out more and more every day, but it also stocks special collections and collaborations that are usually exclusive to the brand site. Take the MORPHE X Jaclyn Hill palette, Beauty Bay somehow managed to stock this for £37 without any crazy shipping fees that MORPHE’s website tried to pull. Like Feel Unique, Beauty Bay offers free delivery on any orders over £15 and I find their delivery service is extremely quick and efficient.
Of course, it all depends on personal preferences, but my ultimate advice when deciding on what website to use is: look for offers! Decide what you want to buy and see what’s going on on each of the websites that stock it to try and see where the best deals are. All in all, though, I would say that Beauty Bay and ASOS are my personal favourites as they stock the brands I tend to use most and have the best delivery services and frequent offers. (Plus, if you order from ASOS you have an excuse to buy new clothes too.)