Fashion Fakers from across the Industry

The question that’s every fashion follower is pondering about; why do so-called ‘celebrities’ deserve to acquire precedence over true fashion lovers, when they suddenly get famous for blabbing a few words on TV?

Reality TV stars seem to suddenly be involved with the fashion industry five minutes after they get ‘famous’ (I remain to use this in inverted commas because it is so ridiculous to call them actual celebrities). It seems to me that while they’re basking in the oh-so-temporary spotlight, they don’t actually care about fashion or what it means to be a fashion icon, it’s simply personal marketing.

Love Island 2017 star Olivia Attwood seems to be pulling publicity stunts left right and centre, with the rapid decision to move in together with ‘the love of her life’ Chris Hughes, who she’s known for approximately five minutes.

Of course, compared to life changing publicity stunts this, becoming the face of a fashion brand as a reality star is going to be a walk in the park.

With continuous posts sponsored by In The Style, Miss Attwood is indulging in every second of her momentary spotlight with frequent sponsored advertisements of her OOTD etc. Yet, if we scroll way down her Instagram, there seems to be not much interest in fashion, just a bunch of selfies. With these pictures being taken just a year or less before this year’s Love Island premiered, it seems very unusual to suddenly take an interest in fashion and to start to inform your followers where your outfit is from. The only logical conclusion… dollar, dollar, dollar.

It’s also key to recognise that not only newbies on the block do this… Reality star Kourtney Kardashian has suddenly burst out with a fashion contract with Pretty Little Thing. It could be said that Kourtney’s interest in fashion is more credible, as her and her sisters founded a clothing chain called DASH in 2006 which 2 of 3 original stores still operate. However, Kourtney’s sudden outburst onto the more affordable side of fashion is questionable, as all Kourtney and her family seem to do is flash what expensive items they own via Instagram and their reality show, Keeping up with the Kardashians.

Thus, the question remains, why do public figures deserve immediate, easy contact with the world of fashion when there are people truly passionate about fashion, who struggle to get anything near the high street contracts that Kourtney and Olivia get at the drop of a hat. Fashion isn’t just about clothes, it’s about ethics and what is right too. Evidently, ‘celebrities’ like these don’t understand this and just care about the money. Sad, really.

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