Pirelli Calendar 2018: Modern story of ‘Alice in Wonderland’  

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The release of Pirelli Calendar has been one of the most anticipated events for more than 50 years and is equal in importance to the Victoria’s Secret Fashion Show or even with Cannes Film Festival. 

This year, Pirelli has revealed that the theme of the new calendar is based on ‘Alice in Wonderland’ by Lewis Carroll. However, the story of Alice was depicted in the way opposed to that we used to know it. 2018, the Pirelli Calendar has turned its attention towards diversity and the depiction of the black beauty. 

I think it is important to remind that black models are still struggling to be accepted by the fashion industry. The reason for this is linked to the stereotype that a magazine with a black face on the cover will not sell out.

Thus, the release of new Pirelli Calendar will help fight racism in the fashion industry by capturing empowered black models on its pages 

All 18 models for the 45th edition were black models, and among them, there were also well-known stars such as Naomi Campbell, Duckie Thot, Whoopi Goldberg, Lupita Nyong’o and Sean Combs.

The calendar pictures were shot in London by English photographer, Tim Walker. The photographer is well-recognized for his work with British, American and Italian editions of Vogue. He first shot for this fashion magazine when he was just 25 years old. In 2008, the talented photographer received the ‘Isabella Blow Award for Fashion Creator’ from the British Fashion Council. In 2009, Tim Walker was nominated again and got the Infinity Award from The International Centre of Photography. Moreover, in 2012, the photographer received an Honorary Fellowship from the Royal Photographic Society.

The style of Tim Walker’s works is difficult to mix up with someone else because of the extravagant and romantic motifs in his works. His photographs, like Carroll’s stories, are not logical: they subvert our expectations and entertain, excite and intrigue. 

All costumes were chosen by the stylist and now Editor-in-Chief of British Vogue, Edward Enninful, with the set being designed by Shona Heath.

 The Calendar was first created by Pirelli’s UK subsidiary in the 1960s, which portrayed women in a decidedly un-feminist way. 

Although it gained in popularity, the publication was paused for 10 years in 1974 due to the recession, but it was reborn again in 1987. This time it hired the fashion photographer, Terence Donovan for a photo shoot with 17-year-old Naomi Campbell. After that, the Pirelli Calendar began to gain popularity by gradually including photographs of semi-dressed supermodels, such as Gisele Bündchen, Natalia Vodianova, Sophia Loren and Cindy Crawford.

Though the calendar is mostly famous for its provocative images of celebrities, Pirelli has decided recently to make extraordinary changes in the style of the Calendar. Thus, in 2013 Pirelli’s new history started with a collection of photographs shot exclusively in Rio de Janeiro. This time models were clothed – some were VS models like Adriana Lima and Karlie Kloss.

Today, Pirelli again surprises us with a new magical style. So, we can now tumble down the rabbit hole in the new Pirelli Calendar.

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